UNLOCKING ECONOMIC GROWTH Standards imperative for South Africa’s global competitiveness Boosting the adoption of international and local standards is crucial for South Africa to enhance economic growth and competitiveness on the global stage. 0liver Naidoo, Managing Director of JC Auditors, a leading SANAS accredited certification body, asserts that while implementing standards in individual businesses offers clear advantages, on a larger scale, it can significantly alter the trajectory of a country’s development. “When comparing South Africa to countries we compete against in the global economy, it’s evident that our adoption of international standards remains limited.